RopeShark
Rope Coiling at it’s finest. RopeShark coils climbing rope automatically, and can be controlled using the RopeShark App. This product came to fruition through a collaboration of design, engineering, and business students, working together to create a working prototype with a developed marketing and financial plan.
Our Team
Research and Prototyping
We conducted extensive research, talking with climbers and climbing gym professionals. We also carried out user feedback sessions to better understand what our customers really need.
Branding
This is a style guide we created for the RopeShark branding. As one of the designers on our team, I worked to envision the branding, marketing, and user experience for the product.
Marketing
Our research found a growing market for rock climbing, with indoor gyms growing in popularity.
Our Instagram is an effective way for us to reach our demographic.
Our website would function as a great platform to inform our customers about our product, and be a direct point of sale.
RopeShark App
Ropeshark can be controlled through our app on Apple or Android devices. The app allows the user to coil climbing rope automatically, and even track climbing progress.
Financials
Our teammate Miguel developed a financial plan for the RopeShark company and product production.
